I'm not a big fan of new kinds of advertising, especially when it involves my phone number, but a company called CouponZap.com has introduced a new wrinkle that actually makes sense. Cell phone users can sign up for call lists for specific companies. The companies can then use text messaging to send each subscriber coupons that can be redeemed by simply showing the text messages. Each message has a unique code, so the company can keep track of who redeems which coupons, to better target their offers.
The service probably makes the most sense for restaurants, bars and entertainment venues, who can send out special incentives to bring in customers on slow nights.
Customers can "opt out" of the call list at any time.
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