I'm not a big fan of new kinds of advertising, especially when it involves my phone number, but a company called CouponZap.com has introduced a new wrinkle that actually makes sense. Cell phone users can sign up for call lists for specific companies. The companies can then use text messaging to send each subscriber coupons that can be redeemed by simply showing the text messages. Each message has a unique code, so the company can keep track of who redeems which coupons, to better target their offers.
The service probably makes the most sense for restaurants, bars and entertainment venues, who can send out special incentives to bring in customers on slow nights.
Customers can "opt out" of the call list at any time.
Tuesday, February 21, 2006
The captive breeding program at the Wolong Giant Panda Breeding and Research Centre has been a great success, with 16 pandas born between July and December, 2005. If you'd like to learn more about pandas, and see dozens more pictures, visit pandafans.org!
Tuesday, February 14, 2006
Tuesday, February 07, 2006
Another entry in the "bizarre but true" category: a 25-story indoor ski facility has been built in Dubai, United Arab Emirates. The ski facility is located in the billion dollar Mall of the Emirates, one of the largest shopping centers in the world. Notice the sand and palm trees at the base of the structure.